EGN's Super Bowl XLIX Sale

February 1, 2015 | Today, as we all know, is Super Bowl Sunday. Across the country, and many parts of the world, people will ga...


February 1, 2015 |

Today, as we all know, is Super Bowl Sunday.

Across the country, and many parts of the world, people will gather around the TV for this mid-winter ritual of eating food, drinking beer and watching commercials, with a little viewing of football in between.

Even though this was another juggernaut year for the NFL in terms of popularity, off the field activities for the world's most successful athletic league were less than stellar. There has been the on-going negative publicity of the long-term health of former players, bad officiating, the Ray Rice and Adrian Peterson controversies, and the recent deflate-gate scandal.
Make evaporated milk part of your 
Super Bowl party.

Through all this, the NFL's popularity continues to grow. In spite of Commissioner Roger Goodell questionable leadership, the NFL does get somethings right.

One thing the NFL does a great job of, from the perspective of its big dollar sponsors, is protection of the trademarked term Super Bowl. Have you noticed how businesses of all type's use the Super Bowl event like they do for Presidents Day, Memorial Day, Fourth of July, Labor Day, etc.?

The difference between this event and other sales built around a holiday is how it is described. Instead of calling their sale a Super Bowl sale, they give it some generic term like The Big Game Sale.

Whether your a dog or cat person, don't
forget them on Super Bowl Sunday!
The NFL protects the Super Bowl trademark as fiercely as Wall Street Investment Bankers protect their year-end bonuses. Instead businesses will use terms like The Big Game, as in the Cal-Stanford game, which the NFL unsuccessfully tried to trademark, to sell their goods.

Not wanting to lose out on this mid-winter sales bump, food maker of all types try cashing in on the event. Of course hot dogs and typical snack foods are natural tie-ins, but why not try selling some more evaporated milk and dog food too?

Of course Elk Grove News doesn't have any goods to sell, but it would be interesting to see how far they'll go to protect their trademark. Well the NFL send a cease and desist letter out like they did to the Fall Creek Baptist Church in Indianapolis? 

Maybe it is tempting fate, but it will be interesting to find out. 

   

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