Chocolate and Twinkies Junkies Will Love This New Variety of an American Icon



In the last several years, Americans were shocked to learn that the beloved snack food the Twinkies had a near death experience. After surviving that chapter, Twinkies, which made "the sweetest comeback in the history of ever,"  now is not only surviving, but it is thriving.

As part of their resurrection of this lunch pail staple, Hostess Brands has expanded the offering of the iconic cake snack. In its newest incarnation, Hostess announced on Tuesday the introduction of Chocolate Cake Twinkies®: chocolate cake with creamy filling, in the same iconic Twinkie shape.

"Twinkies are the most recognized and beloved brand in the sweet baked goods category, getting as close to perfection as possible,” Burke Raine, Hostess Senior Vice President and Chief Marketing Officer said. “Be it new flavors, new formats or different parts of the store, Twinkies are so iconic and well known that we have endless opportunities to extend the brand in ways that others can’t.”

While the Chocolate Cake Twinkie is a new spin on an old favorite, it is not the first time Hostess has pushed the sweet baked good category envelope. Previously they have created seasonal favorites – including Pumpkin Pie Twinkies – to limited edition items such as the Ghostbusters Green Slime Twinkies.  

Not only did Chocolate Cake Twinkies score high in concept tests, but they also performed well in a blind taste test in which the vast majority of consumers said Chocolate Cake Twinkies met or exceeded expectations.
Meanwhile, consumer feedback fed another exciting improvement to Hostess’s snack cake portfolio: Fudge Covered Twinkies, more commonly known as the Chocodile®. Fudge Covered Twinkies feature a Twinkie enrobed in a smooth fudge layer, and have been reinvented by its larger size, a higher crème-to-cake ratio, an intensified fudge coating and slightly modified shape.
Both Hostess Chocolate Cake Twinkies and Fudge Covered Twinkies are now available at retailers nationwide and are sold in single-serve, twin-pack and multi-pack formats.

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