Twinkie The Kid Takes Aim at Reese's, Introduces Chocolate Peanut Butter Concoction



June 28, 2017 |  

Call it an assault by Twinkie The Kid on Reese's dominance in the chocolate and peanut butter snack domain, or just another mash-up concocted by the geniuses at Hostess. Whatever the case might be, hold on, because Hostess just introduced the Chocolate Peanut Butter Twinkie.

Building on the success of the recently introduced Chocolate Twinkie, Hostess is taking that beloved cake and switched the standard cream filling with peanut butter. 

“With Chocolate Peanut Butter Twinkies, we have paired America’s favorite flavor combination with America’s most beloved snack cake,” Burke Raine, Hostess Brands Senior Vice President and Chief Marketing Officer said. “This peanut butter-filled treat comes on the heels of our recent introduction of Hostess Chocolate Cake Twinkies and is another a prime example of our efforts to embrace consumer flavor trends.”
Hostess Chocolate Peanut Butter Twinkies will feature the delectable pairing of sweet and salty flavors, as well as an irresistible creamy peanut butter texture. The snack cake – that is starting to show up on the shelves of your local grocery store and convenience store counter now – is sold in single-serve and multi-pack formats.
No word if a deep-fried version will be available at upcoming California State Fair.  




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