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Project must first be rezoned
Environmental documents for a proposed project that sparked an on-going controversy in Elk Grove over freeway billboards have been posted for public review and comment.
The proposed project by gas station developer Gil Moore sparked considerable controversy earlier this year when Moore sought to have the city's freeway sign ordinance changed to permit non-freeway-adjacent properties to erect freeway billboards. Moore said the success of his gas station-restaurant development on the northeast corner of Sheldon Road and E. Stockton Blvd., which is planned to include a McDonald's restaurant, hinged on placement of a freeway billboard.
To accommodate Moore's request, the city held a workshop last spring to gather public input on amending the city's freeway sign ordinance and is considering Moore's request. Lost in the sign controversy is the five-acre parcel Moore hopes to house a pizzeria, wine shop, yogurt shop, gas station and McDonald's, is currently zoned for high density housing.
Regardless of whether the city loosens the sign ordinance to allow for more freeway billboard, the parcel will need to be rezoned to commercial use. The environmental documents for the rezone has been posted and comment is being accepted until January 7.
The city has placed a mitigated negative declaration on the environmental impact report. The report can be seen here.