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September 3, 2015 |
Over the last few days an unlikely advertisement has been appearing on our view of Elk Grove News - an ad from the City of Clovis' economic development department. The ad, which is placed on EGN through our Connecticut-based advertising intermediary (see screen shot below), has the tagline Find the right fit, we make doing business easy. Obviously the algorithm placed the ad on EGN based on our viewing habits and the contents of the page. Clicking through the ad takes the reader to the clovis4business.com page. Placement of this ad by Clovis, which can set some insertion parameters for what website it will appear on, shows just how competitive the game of attracting businesses and the jobs they bring to a community has become. At some point, when California cities are competing with one another, it becomes a zero-sum game not unlike the Mad Magazine's Spy vs. Spy comic strip. Indeed, the competition for jobs is not a regional, statewide or even a national game, in today's world the game is played on a global scale with the strings being pulled by multi-national corporations. As for Elk Grove, lets hope our city councilmen can use the resources taxpayers have entrusted them with and work on economic development ideas that plays to our area's heritage and strengths - not some phantom development scheme.
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