More 80-Foot Tall Billboards Coming to Elk Grove?

February 2, 2016 |

Call it a case of billboard envy, or perhaps a billboard race. Whichever it is, a major Elk Grove business center is seeking to construct the city's third 80-foot tall billboard.

The Elk Grove Auto Mall has submitted a request with the City of Elk Grove to replace its existing 55-foot tall electronic billboard on Highway 99 with an 80-foot tall structure. The current sign at the Auto Mall was approved in 2006.

With the exception of the Auto Mall sign, city ordinance did not allow for similarly tall signs until 2014. That year local impresario Gil Moore convinced the city council, with the help of tens-of- thousands-of-dollars in campaign donations, to gut the sign ordinance so he could erect an 80-foot billboard for his gas station, liquor store and fast food outlet on Sheldon Road and East Stockton Boulevard.

Along with Moore's sign on Highway 99 between the Sheldon Road and Bond Road exits, another 80-foot billboard was built on 99 between the Bond Road and Elk Grove Boulevard exits. That sign has quickly become a dubious landmark after it was topped by an enormous plastic elk.

The city's planning department staff report recommends approval of the new Auto Mall sign. The matter will be heard at Thursday night's Elk Grove Planning Commission meeting. 


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Anonymous said...

We all knew this was coming and why not? If any business in Elk Grove is deserving it would be the Auto Mall. They'll need all the help they can get if the city goes forward with their other ground breaking ideas.

Anonymous said...

Can we get a plastic elk on top? Maybe he can be sitting in a car behind the wheel!

Anonymous said...

And let's recycle the 55 foot existing electronic sign and move it over to Elk Grove City Hall with a message that reads, "Votes bought and sold here!"

Anonymous said...

What a dump.

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