Meatless Monday Adherents, Vegans Will Dig This Organic Plant-based Burger

vegan burger with juice from beets

February 25, 2018 |  

If you are a vegan or an adherent of meatless Mondays and still miss having a juicy burger, then Los Angeles-based Don Lee Farms has a new product with you in mind.

Just in time for the upcoming grilling season, Don Lee has introduced what they claim to be the first organic plant-based raw burger made with sustainable organic ingredients. Unlike more common vegan burgers, this new burger “bleeds” organic beet juice and sizzles on the grill from organic vegetable-based fats just like beef. 

The breakthrough raw burger, made with beans and seeds, is certified organic, vegan, non-GMO and gluten-free. The burger is free from artificial ingredients or preservatives.

“We have been a supplier of plant-based proteins for many years, and as the leading manufacturer of organic veggie burgers in the country, we are excited to introduce another plant-based burger,” Donald Goodman, President, Don Lee Farms said. “Our customers are looking for an alternative to a raw beef burger and we responded with a healthier approach - making a burger with organic plants. We challenge everyone to look at the ingredients found in other plant-based raw burgers currently being sold, you would be surprised.”

According to a company spokesperson, the new burger will be rolled out in the Sacramento market in the coming months at grocery and club stores. The burger will initially be introduced in Southern California and northwestern markets.  

“It’s a burger made with plants, not with science,” Danny Goodman, Product Development, Don Lee Farms said. “As people choose to consume less meat, they expect a burger alternative to be made with simple, wholesome and recognizable ingredients. This is the burger for them.


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