Elk Grove News Minute - Is that an Apple iPhone or Ford Motor Edsel?
https://www.elkgrovenews.net/2019/09/elk-grove-news-minute-is-that-apple.html
Product launches can be a tricky thing.
Have a good product enter the market at the right time with the right message and it can be successful beyond imagination. Conversely, if you have a product with a poorly defined audience and a confusing message, it can be a huge setback.
Think of Apple's iPhone a little over a decade ago and Ford Motor's launch of the Edsel line about 60 years ago.
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