Quixotic Perhaps, But Craft Brewers Seek Takeover of InBev's Budweiser

October 17, 2017 |  

Seeking to rip off a carefully crafted mask, a group of independent brewers has announced their intention to buy Anheuser Busch InBev, the world's largest beer brewer. 

The non profit The Brewers Association (BA), which America’s small and independent brewers, has announced the craft brewing community’s intent to Take Craft Back from Big Beer. The #TakeCraftBack campaign—launched at TakeCraftBack.com - seeks to crowdsource the funds to buy Anheuser-Busch InBev, the international conglomerate that has been busy acquiring small breweries across the country.

At the heart of BA's beef is that the multi-national conglomerate has been buying up small brewers in an attempt to earn some street cred as a purveryor of small batch micro brewery beers. The Take Craft Back campaign features a not-yet-superstar, Andy - an avowed lover of craft beer who has stated that his affinity for craft beer makes him highly qualified to serve as a campaign spokesperson.

“Since 2011, Anheuser-Busch InBev has quietly acquired 10 small and independent breweries, but they won’t tell you that on their packaging,” Andy stated. “Just try to name all 10 without Googling… exactly. Big Beer creates an ‘illusion of choice,’ but we are presenting them with a reality check, and hopefully, at the end of the day, with a real check too.” 

Anheuser-Busch InBev, which is worth an eye-popping $213 billion, represents the biggest - and the most powerful - of Big Beer, so Take Craft Back aims to make them an offer they can’t refuse.
“Independent craft brewers refuse to be muscled out by Big Beer,” Andy continued. And we are uniting on an unprecedented scale to take on Big Beer and their efforts to make it harder for beer drinkers to find their favorite independent craft beers at their favorite bars, liquor stores and restaurants.”
For full details on the campaign and how to contribute, visit TakeCraftBack.com. Pledges will only be collected after all $213 billion has been secured. Until then, free swag will be distributed to all contributors and perhaps a few toasts will be raised along the way.


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